Email Metrics - Why Tracking Email Open Rates Is Broken

 

 

Until recently, the most important metrics to track were click rates and open rates. However, email providers are beginning to block images, making tracking much harder to achieve. Despite the best of intentions, open tracking isn't what it used to be.

 

Open tracking is still being used by email companies, but it's not the same as it used to be. Most open tracking is still done with a tiny image. A special beacon - a pixel - is sent to the user when they open the email. This is a rudimentary measure, but it's a good start. The image is then sent to an analytics server to measure the open rate.

 

The simplest example is a "preview" of the email, which the user sees before they open it. This is the same type of feature that enables offline email viewing. However, while email previews can be useful, they can also be problematic, as they may taint open tracking. Some systems load the preview when a user opens the email, but other systems are able to load the preview before a user even clicks the link. While it's easy to see why some systems load the preview before a user opens the email, it's difficult to figure out which ones do.

 

Check here and get more information on a new way to measure email engagement. The new feature, called Mail Privacy Protection, is available in Apple Mail's iOS 15 update. It's intended to protect users from unsolicited emails. The feature, which is designed to download emails from proxy servers, is helpful for email marketers, but falsely inflates open rates. The benefit of the feature is that it can prevent companies from identifying who opened the email. But it also creates a flurry of new privacy concerns.

 

Other metrics are also useful, such as the Spam Solver. This tool analyzes email deliverability and offers suggestions for improving inbox placement. It's also useful for testing the viability of your email list. It can also be used to identify technical issues and spam placement. However, it's not a scalable solution, as you need to use the tool yourself. Read more now and get more enlightened on the best email tracking services.

 

The email industry also has to adapt to new realities. For instance, the EU recently reaffirmed recipients' permission to receive email marketing messages. While the new rule isn't a law yet, it could have an impact on email marketing. Regardless, it's important to keep your eyes peeled for updates. In the meantime, try to keep track of email engagement and metrics that matter to your business. It's important to measure the big picture, not just the small one. This will help you stay on top of your game, and help you avoid getting bogged down with data overload.

 

In order to measure email engagement, you need to know how to measure clicks, opens, and opens per click. It's also important to know which metrics are most important, and how to measure them. Luckily, there's an easy way to do that. While open tracking and click tracking are both worthy metrics, they do not work in the same way. For example, clicking a link leads to a landing page that counts views. For more knowledge about this topic, visit this link: https://en.wikipedia.org/wiki/Email_tracking.