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Why Tracking Email Open Rates Is Broken
Despite being a staple of marketing automation systems, tracking email open rates hasn't been without its share of flaws. In particular, tracking the "most accurate open rate" for each subscriber can be a challenge, as many corporate email security products will block any open rate data from your system. Some email providers have opted to follow Apple's lead and introduce a privacy feature that gives users more control over their own data. This is great news for marketers, but may also mean that Gmail's spam folders may contain some spam.
While a few new email marketing technologies make tracking open rates a breeze, some platforms are hobbled in their ability to deliver dynamic content. Regardless of which email marketing solution you choose, make sure it's tracking the metrics that matter to your business. Click here and get the facts on how a solid track record will make a big difference in the success of your email campaigns.
The simplest way to get accurate open rate information is to send an email to each recipient separately. That said, you'll need to turn off any workflows or workflow triggers that might occur when a recipient re-opens a previously unopened email. That's one of the reasons why the real-time reporting feature of many email marketing solutions is so useful.
Another good reason to use the old fashioned way to record email open rate information is that you may not be getting your money's worth from your email marketing solution. Some email marketing solutions offer a free trial period that can be used for up to a year. If your goal is to snag a few customers, this is a great way to do so. This also allows you to test your marketing strategy against actual customers and see what works and what doesn't.
View this website and leran more about a good email marketing solution that have a tracking solution for all your email marketing needs. Some of these solutions will also include an email pixel that measures and reports your open rates. Often, these pixels will include information such as the email's send time, headline, and preview text. These pixels can be used to measure your open rates, the most accurate open rate, and even the best time to send an email.
While these email pixels aren't necessary for every email marketing campaign, they're a great way to measure the open rate for an individual recipient, a list of subscribers, or your entire database. You can even use them to create static segments based on a month's worth of open rates, so you'll always have accurate information about your open rates and your subscribers. This will be especially important when you're launching a new email campaign or updating your marketing strategy.
While a 0% open rate may be unheard of, it's still the best way to see if your marketing efforts are achieving the results you're after. In particular, you'll want to use the pixel's information to identify which recipients are a good fit for your audience. This can be done by combining the pixel's data with other metrics such as your recipient's email service provider. For better understanding of this topic, please click here: